Relationship
Economics® Newsletter
October
2008
Relationship Economics Bookmark
and Social Networking Best Practices Tips
Relationship
Economics (Wiley, September 2008)
is now available online and
in your favorite bookstores. Check out Justus
Nour’s video debut in the Intro and Chapter
10 (My wife, Wendy is jokingly calling this “the
exploitation of our kids to sell dad’s book!”).
To share some of the insights from the book, we’re
starting Relationship Economics Bookmark and the
Social Networking Best Practices Tips – Subscribe
Here>>
Ten
Ideas for High Morale
In a relationship-centric culture – one
that is unafraid of retr ecute, stress to reduce costs, and
continued corporate cutbacks in various resources, this is
easier said than done. Within the Relationship Economics
framework, there are some very specific ideas you can implement.
Read
complete article >>
Ten
Values of Social Networking at Work
There are three types
of relationships:
1. Personal – These
are your friends (golf buddies, neighbors, parents at kid’s
school, etc.); they like you warts and all and you choose
them, making them rather safe.
2. Functional – These
are people you work to perform your job or realm of responsibilities. You
build relationships with them, often because you have to
(colleagues, customers, suppliers, etc.). You don’t
necessarily choose all of them, but because of the context
of your relationship, likewise they feel fairly safe.
Read
complete article >>
Combat Economic Slowdown with
Adaptive Innovation
Increasingly, I find myself working on various
speaking, training and consulting engagements in Canada.
During a recent dialogue with some colleagues and clients
there, I asked about the health of their economy. One of
the most interesting responses I heard was, “Unlike
in the U.S., our media is not trying to drive us into a recession.”
As an organization, to combat this sluggishness,
you must focus on the following:
-
Adaptive Innovation
-
Enhanced Value-Based Choices
-
Unique Customization
-
Exponential Experiences
-
Strengthened Personal and Professional
Brand Equity
-
Leveraged Social Networks to
Create Dialogue
Read
complete article >>
Sales
Blunder #1: Separating Hunting from Farming
By:
Neal Gorenflo of FAS.research
Many B2B sales organizations create separate
roles for winning new accounts (hunting) and winning additional
business from existing accounts (farming). This can
lead to little to no coordination between sales people. This
is a colossal blunder. Why?
First and foremost, the best way to win new
clients is through your existing ones. Second, team
selling increases close rates. By separating hunting
from farming, you could be missing out on the number one
way to find new clients while reducing your close rate.
Read
complete article >>
David Nour
- Consultant | Speaker | Author
Relationship
Economics - Atlanta
404-419-2115
info@relationshipeconomics.NET
