“Influence the conversation and you'll influence the business relationship.  Influence the business relationship and you'll influence the outcome you desire.”

Learn about the book - Relationship Economics (Wiley, 2008) by David Nour

Do you network or
       do you build lasting business relationships?

Ask anyone about "networking" and they're likely to describe it as a necessary evil, or a must to find a job, your way around a new city, industry, role, customers or suppliers.  By definition, the overall concept of "net-working" conveys a chore and something many feel that they have to-do versus the development of a set of business relationship skills instrumental to personal and professional development.  It's also one letter away from "not-working!" 

Conversely, ask them about "business relationships" and they use terms such as trust, influence, long term and a deep sense of mutual benefit.  Having read over 100 books on interpersonal business relationships and collaborating with social networking thought-leaders around the world, most of the content in the market today is focused on the art of building business relationships - how to get and give business cards, build your "networking survival guide" or become a "conference commando."  The science is often - well, too academic.

What is missing is a hybrid approach - more specifically, the systematic, quantifiable transformation of an individual, a team or an organization's most valuable business relationships into business development success, world-class customer service, and project management performance.  Through the Strategic Relationship Planning™ (SRP) process, our team has developed business relationship matrix, indices, and scorecards intended to redefine ROI as a Return on Involvement™, Return on Influence™, Return on Integration™, and Return on Image™.  In short, a return on business relationship investments toward getting things done!

For an overview of Relationship Economics, listen to this interview of David Nour, business relationship expert with Referal Coach Bill Cates:

Here is also a recent interview of David Nour with Ron Sukenick on Small Business America

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  David Nour, CEO - BeOne Now, Inc.
  Founder - relationship economics®

Business relationship and social networking best practices for corporations, associations and entrepreneurs from business relationship expert David Nour.
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