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This one is from my friend and client, Kevin Johnston, CMP, CEO of Advantage Event Group.
In difficult times, how we view the present and the future often dictates our actions and reactions. Accident prone people often draw attention due to their “bad luck.” When we wake up on the “wrong side of the bed” do we not view things negatively throughout the day? Rhetorical questions, I know, but are we not what we think we are?
Current industry conditions: Good or Bad? Research shows that our industry is cyclical. The pendulum swings from buyers market to sellers every seven or eight years or so. PricewaterhouseCoopers details this “cycle” in a very concise Hospitality report that is used by hoteliers and hotel owners to assist them in purchasing and forecasting. They, fairly accurately, predict trends and forecast when there will be ups and downs. So what? How prepared are you (were you) for any downturn?



















